Sparks Global Marketing is a management company offering executive level account leadership and strategy within an innovative non-traditional framework. I work directly with clients to create a comprehensive and integrated marketing and sales strategy to meet their unique needs. Once objectives and priorities are identified, I search out, secure, if necessary, any sub-contracting of service partners who have been assembled specifically to deliver on that strategy and meet those needs.
VSM, Hanover, Germany
Exploring the development of major new product line
VSM is one of the world's largest abrasive companies having state of the art facilities and a focus on product innovation. The dream was to add a major new product line to be manufactured by the company for world-wide distribution. My team held very high level meetings to focus on product formulations, new equipment required as well as an overview of the global market sales potential.
Increase Sales Opportunities in the Canadian/International Markets
One of the largest non-woven abrasives companies providing products for sales through janitorial, and foodservice channels of distribution looked to expand its sales efforts in Canada After meeting the team I realized that there are many opportunities for increased sales through the industrial distribution. Client meetings were set up and the manufacturer is very pleased with the results after only twelve months
Advantage Maintenance Products
Manage key accounts during the development of owner's succession planning
The owner of this major wholesaler in Canadian janitorial market approached me with the idea that he was going rto retire and develop a succession plan for his business. We developed a plan to focus on key accounts sales growth. There was a significant double-digit growth over 24-36 months with some accounts showing 48% growth. Needless to say the owner was very happy with the results.